4 Tips for creating your killer blog content
FOCUS on PROBLEMS, PASSIONS and FEARS
What is it that people are searching for? Normally they are searching for answers to problems – like:
- How do I …. find a hotel venue with a marquee.
- Where do I… go to get a free eye examination.
THINK: What is it that bugs people? – then write a post with the solution!
RESEARCH the Competition
- Look at Google and enter the questions people may be asking – what problem do they have?
- Check the total number of results – look for NICHE questions that do not have millions of hits – but would attract people to your website.
Do your KEYWORD RESEARCH
Ok, we are definitely falling into the space of SEO specialists here, but simply look at the competition, look at their articles, check out their keywords and phrases and if it works for them…
FIND YOUR CONTENT
This does not necessarily mean re-inventing the wheel. Look on EzineArticles and do a search. Look at what other people are writing and think about creating a post with the “TOP 10….” or “The Best way to ….” etc.
Remember keep it short and succinct – People like brevity. Throw in a picture or two, keep to bullet points and on track.
Once you’ve done all this, write your article and make sure you add in all the OnPage SEO stuff