{"id":2120,"date":"2022-01-05T11:55:24","date_gmt":"2022-01-05T11:55:24","guid":{"rendered":"http:\/\/www.microupdate.co.uk\/blog\/?p=2120"},"modified":"2022-08-11T07:40:18","modified_gmt":"2022-08-11T07:40:18","slug":"google-local-seo-top-tips","status":"publish","type":"post","link":"https:\/\/microupdate.co.uk\/blog\/google-local-seo-top-tips\/","title":{"rendered":"Google \u2013 Local SEO top tips"},"content":{"rendered":"\n<p>Here&#8217;s quick list of factors that will help your business rank as a \u201cLocal Business\u201d with Google. These are all important points that will help you rank at the top with Google local searches.<\/p>\n\n\n\n<p><a href=\"http:\/\/microupdate.co.uk\/\">Click here to read more Local SEO articles<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"general\">General Local SEO information<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>What are customers looking for?<\/li><li>Use Long tail keyword expressions along with Keyphrases<\/li><li>Avoid Jargon<\/li><li>Create posts for questions asked locally<\/li><li>Check what your competition are doing<\/li><li>What is your <strong>users&#8217; intent<\/strong>? What is the purpose of their search term?<ul><li>Informational Intent \u2013 just more information<\/li><li>Navigational Intent \u2013 user wants to get to your site quickly (e.g. contact page)<\/li><li>Purchase Intent \u2013 Looking for pricing and comparisons<\/li><li>Transactional Intent \u2013 Ready to Buy! Make sure you page offers purchase<\/li><\/ul><\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\" id=\"website\">Website &#8211; what do I need to do on my website for Local SEO<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Check your \u201cuser experience\u201d scores with Google<\/li><li>Put your name, address and telephone on your footer (every page)<\/li><li>Hyperlink logo to home page<\/li><li>Create easy navigation \u2013 what are people looking for?<\/li><li>Other links in the footer<\/li><li>Sliders are &#8216;old school&#8217; and no longer useful \u2013 AVOID them!<\/li><li>Contact information is easy to find in multiple places<\/li><li>Put contact link in main navigation<\/li><li>Include google map<\/li><li>Add visual elements (images, videos, etc.) \u2013 optimise for mobile devices<\/li><li>Make sure your \u201cMeta Description\u201d (describe the page) and \u201cTitle Tag\u201d are optimised on every page for relevance to the content on the page<\/li><li>Keep title tag to under 60 characters and no keyword stuffing<\/li><li>Do not use company name in title tag (waste of space!)<\/li><li>Break up posts and pages with Headings (H1 \u2013 H4)<\/li><li>Break up posts and pages into small paragraphs<\/li><li>Add Call to Actions<\/li><li>Add meta data to images and videos (titles, alt tag, etc.) \u2013 describe the image and do not keyword stuff<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"link-building\">Link Building for Local SEO<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Get backlinks from quality websites (Quality is better than quantity)<\/li><li>Focus on related content websites<\/li><li>Get backlinks from suppliers, contractors, etc.<\/li><li>Offer to write an online testimonial for a backlink<\/li><li>Check backlinks that go to competitors<\/li><li>Build relationships with other businesses that rank with Google on page 1<\/li><li>Setup \u201cGoogle Alerts\u201d for your company mention<\/li><li>Write press articles \/ releases<\/li><li>Search \u201cYour full business name\u201d -site:yourwebsite.com \u2013 see which other businesses are linking to you and reach out to them for backlinks<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"user-experience\">User Experience with Local SEO<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Make sure your website is \u201cmobile first\u201d and responsive \u2013 check with google tools \u2013 <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">https:\/\/search.google.com\/test\/mobile-friendly<\/a><\/li><li>Make sure you have an SSL certificate<\/li><li>Make sure you website loads quickly \u2013 Chrome Browser Lighthouse test and report<\/li><li>Add &#8216;Schema&#8217; markup to your website (or get your web developer to ensure that your site is optimised for Schema).<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"gmb-google-my-business\">GMB Google my business<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Google My Business profile<\/li><li>Make sure you have your business name, address, telephone number correct<\/li><li>Get Reviews from customers \u2013 ASK!<\/li><li>Reply to ALL reviews<\/li><li>Add review link to your email signature<\/li><li>Setup your GMB \u201cshortname\u201d (@ name)<\/li><li>Make sure reviews are created away from your address<\/li><li>Make sure profile is up to date with GMB<\/li><li>Find local search expressions for your services<\/li><li>Use some \u201cLong tail\u201d search terms<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"directories-citations\">Directories \/ Citations for Local SEO<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Find best directory services for your business<\/li><li>What directories are your competition using<\/li><li>Claim your business and setup key accouns<\/li><li>Make sure your address \/ Tel is consistent<\/li><li>Apple maps<\/li><li>Facebook profile<\/li><li>Linkedin business profile<\/li><li>BrightLocal<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"build-authority\">Build Authority<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Try guest blogging for non competitive websites<\/li><li>Link back to your website<\/li><li>Be a \u201cguest\u201d on top ranking podcasts \u2013 make sure your BIO is up to date<ul><li>Make sure they issue show notes<\/li><li>Follow and build relationship<\/li><li>Find a topic you want a back link for<\/li><li>Mention keyword phrases and your location in the podcast<\/li><li>Talk about posts on your website and links<\/li><li>Promote when the podcast is broadcast<\/li><li>Tag podcast and the hosts<\/li><\/ul><\/li><li>Expert roundup post \u2013 get answers to questions from experts in your area<\/li><li>Curation \u2013 related content from experts and add snippets \u2013 make sure you have their permission and give them credit<\/li><li>Expert Q&amp;A \u2013 reach out with questions in your area and publish \u2013 add their backlinks<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tools\">Tools for building a better website for Local SEO<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>LSIGraph: <a href=\"https:\/\/lsigraph.com\/\">https:\/\/lsigraph.com\/<\/a> \u2013 affordable and easy-to-use keyword research tool<\/li><li>keywordtool.io (free tool \u2013 <a href=\"https:\/\/keywordtool.io\/\">https:\/\/keywordtool.io\/<\/a>)<\/li><li>Link Assistant Backlink Checker: <a href=\"https:\/\/www.link-assistant.com\/seo-spyglass\/free-backlinkchecker-\">https:\/\/www.link-assistant.com\/seo-spyglass\/free-backlinkchecker-<\/a> tool.html<\/li><li>AnswerThePublic: <a href=\"https:\/\/answerthepublic.com\/\">https:\/\/answerthepublic.com\/<\/a> \u2013 Find keywords and questions people are asking about a particular topic<\/li><li>Google!<ul><li>Google Ads Keyword Planner: <a href=\"https:\/\/ads.google.com\/\">https:\/\/ads.google.com\/<\/a><\/li><li>Google Guide to Using Google Ads Keyword Planner: <a href=\"https:\/\/ads.google.com\/home\/resources\/using-google-ads-keyword-planner\/\">https:\/\/ads.google.com\/home\/resources\/using-google-ads-keyword-planner\/<\/a><\/li><li>Google My Business Signup\/Dashboard: <a href=\"https:\/\/business.google.com\/\">https:\/\/business.google.com<\/a><\/li><li>Guidelines for Representing Your Business on Google: <a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=en\">https:\/\/support.google.com\/business\/answer\/3038177?hl=en<\/a><\/li><li>Google My Business Help Forum: <a href=\"https:\/\/support.google.com\/business\/community?hl=en\">https:\/\/support.google.com\/business\/community?hl=en<\/a><\/li><li>Google Maps: <a href=\"https:\/\/www.google.com\/maps\">https:\/\/www.google.com\/maps<\/a><\/li><li>Google Marketing kit: <a href=\"https:\/\/marketingkit.withgoogle.com\/intl\/en-GB\/r\/GB\">https:\/\/marketingkit.withgoogle.com\/intl\/en-GB\/r\/GB<\/a><\/li><li>PageSpeed Insights: <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">https:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/a><\/li><li>Google Alerts: <a href=\"https:\/\/www\/\">https:\/\/www<\/a>. google.com\/alerts<\/li><li>Google SEO Starter Guide: <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide.com\">https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide.com<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/write.as\/jonathancamp\/tag:seo\">#seo<\/a> <a href=\"https:\/\/write.as\/jonathancamp\/tag:tipstricks\">#tipstricks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s quick list of factors that will help your business rank as a \u201cLocal Business\u201d with Google. These are all important points that will help you rank at the top with Google local searches.<\/p>\n","protected":false},"author":1,"featured_media":957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,308,7,40,32],"tags":[364,366,368,370,131],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-quick-tips-for-seo","category-seo","category-seo-web","category-tips-tricks","tag-local-seo","tag-search-optimisation","tag-google-my-business","tag-gmb","tag-google","wpautop"],"_links":{"self":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2120"}],"version-history":[{"count":2,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2120\/revisions"}],"predecessor-version":[{"id":2127,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2120\/revisions\/2127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/media\/957"}],"wp:attachment":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}