{"id":92,"date":"2008-07-27T05:10:05","date_gmt":"2008-07-27T05:10:05","guid":{"rendered":"http:\/\/jonathancamp.com\/?p=92"},"modified":"2021-12-24T15:08:25","modified_gmt":"2021-12-24T15:08:25","slug":"free-analytics-tools-review","status":"publish","type":"post","link":"https:\/\/microupdate.co.uk\/blog\/free-analytics-tools-review\/","title":{"rendered":"Free analytics tools review"},"content":{"rendered":"<h2>Free Analytics Tools<\/h2>\n<p>These tend to be limited in feature set and give themselves sitewide links on your site or require you to trust giving a major search engine like Google virtually all your marketing data.<\/p>\n<p><!--more--><\/p>\n<p>This may also affect your recent updates to <strong>privacy policies (<a href=\"https:\/\/ico.org.uk\/for-organisations\/guide-to-the-general-data-protection-regulation-gdpr\/\">GDPR<\/a>)<\/strong> &#8211; please check and update your policy as appropriate.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.google.com\/analytics\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> &#8211; powerful full-featured analytics tool. Even allows you to track your <a href=\"http:\/\/www.marketingpilgrim.com\/2006\/06\/google-analytics-adds-integration-with.html\" target=\"_blank\" rel=\"noopener\">ROI by keyword for each AdWords ad position<\/a>. Google AdWords also has internal split testing and conversion tracking software.<\/li>\n<li><a href=\"http:\/\/services.google.com\/websiteoptimizer\/\" target=\"_blank\" rel=\"noopener\">Google Website Optimizer<\/a> &#8211; allows you to A\/B split test landing pages and track how well Google AdWords traffic converts.<\/li>\n<li><a href=\"http:\/\/adcenter.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft adCenter Analytics<\/a> &#8211; not publicly launched yet, but accepting invite requests.<\/li>\n<li><a href=\"http:\/\/piwik.org\/\" target=\"_blank\" rel=\"noopener\">Piwik<\/a> &#8211; open source web analytics program<\/li>\n<li><a href=\"http:\/\/www.sitemeter.com\/\" target=\"_blank\" rel=\"noopener\">Site Meter<\/a> &#8211; starts off as free, but charges for advanced features<\/li>\n<li><a href=\"http:\/\/www.statcounter.com\/\" target=\"_blank\" rel=\"noopener\">Stat Counter<\/a> &#8211; starts off as free, but charges for advanced features and bandwidth usage.<\/li>\n<li><a href=\"http:\/\/www.mrunix.net\/webalizer\/\" target=\"_blank\" rel=\"noopener\">Webalizer<\/a> &#8211; default log analyzer on many servers.<\/li>\n<li>Comparitech have <a href=\"https:\/\/www.comparitech.com\/net-admin\/log-management-tools\/\" target=\"_blank\" rel=\"noopener\">a good article<\/a> on the top 10 log management tools<\/li>\n<li><a href=\"http:\/\/awstats.sourceforge.net\/\" target=\"_blank\" rel=\"noopener\">Awstats<\/a> &#8211; another popular default log analyzer on many servers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These tend to be limited in feature set and give themselves sitewide links on your site or require you to trust giving a major search engine like Google virtually all your marketing data.<\/p>\n","protected":false},"author":2,"featured_media":1112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,35],"tags":[57,226,253,259],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web","tag-analytics","tag-seo-2","tag-tools","tag-traffic","wpautop"],"_links":{"self":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":1,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":2094,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions\/2094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/media\/1112"}],"wp:attachment":[{"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microupdate.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}