Google – Local SEO top tips


Here’s quick list of factors that will help your business rank as a “Local Business” with Google. These are all important points that will help you rank at the top with Google local searches.

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General Local SEO information

  • What are customers looking for?
  • Use Long tail keyword expressions along with Keyphrases
  • Avoid Jargon
  • Create posts for questions asked locally
  • Check what your competition are doing
  • What is your users’ intent? What is the purpose of their search term?
    • Informational Intent – just more information
    • Navigational Intent – user wants to get to your site quickly (e.g. contact page)
    • Purchase Intent – Looking for pricing and comparisons
    • Transactional Intent – Ready to Buy! Make sure you page offers purchase

Website – what do I need to do on my website for Local SEO

  • Check your “user experience” scores with Google
  • Put your name, address and telephone on your footer (every page)
  • Hyperlink logo to home page
  • Create easy navigation – what are people looking for?
  • Other links in the footer
  • Sliders are ‘old school’ and no longer useful – AVOID them!
  • Contact information is easy to find in multiple places
  • Put contact link in main navigation
  • Include google map
  • Add visual elements (images, videos, etc.) – optimise for mobile devices
  • Make sure your “Meta Description” (describe the page) and “Title Tag” are optimised on every page for relevance to the content on the page
  • Keep title tag to under 60 characters and no keyword stuffing
  • Do not use company name in title tag (waste of space!)
  • Break up posts and pages with Headings (H1 – H4)
  • Break up posts and pages into small paragraphs
  • Add Call to Actions
  • Add meta data to images and videos (titles, alt tag, etc.) – describe the image and do not keyword stuff
  • Get backlinks from quality websites (Quality is better than quantity)
  • Focus on related content websites
  • Get backlinks from suppliers, contractors, etc.
  • Offer to write an online testimonial for a backlink
  • Check backlinks that go to competitors
  • Build relationships with other businesses that rank with Google on page 1
  • Setup “Google Alerts” for your company mention
  • Write press articles / releases
  • Search “Your full business name” – see which other businesses are linking to you and reach out to them for backlinks

User Experience with Local SEO

  • Make sure your website is “mobile first” and responsive – check with google tools –
  • Make sure you have an SSL certificate
  • Make sure you website loads quickly – Chrome Browser Lighthouse test and report
  • Add ‘Schema’ markup to your website (or get your web developer to ensure that your site is optimised for Schema).

GMB Google my business

  • Google My Business profile
  • Make sure you have your business name, address, telephone number correct
  • Get Reviews from customers – ASK!
  • Reply to ALL reviews
  • Add review link to your email signature
  • Setup your GMB “shortname” (@ name)
  • Make sure reviews are created away from your address
  • Make sure profile is up to date with GMB
  • Find local search expressions for your services
  • Use some “Long tail” search terms

Directories / Citations for Local SEO

  • Find best directory services for your business
  • What directories are your competition using
  • Claim your business and setup key accouns
  • Make sure your address / Tel is consistent
  • Apple maps
  • Facebook profile
  • Linkedin business profile
  • BrightLocal

Build Authority

  • Try guest blogging for non competitive websites
  • Link back to your website
  • Be a “guest” on top ranking podcasts – make sure your BIO is up to date
    • Make sure they issue show notes
    • Follow and build relationship
    • Find a topic you want a back link for
    • Mention keyword phrases and your location in the podcast
    • Talk about posts on your website and links
    • Promote when the podcast is broadcast
    • Tag podcast and the hosts
  • Expert roundup post – get answers to questions from experts in your area
  • Curation – related content from experts and add snippets – make sure you have their permission and give them credit
  • Expert Q&A – reach out with questions in your area and publish – add their backlinks

Tools for building a better website for Local SEO

#seo #tipstricks